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It really is a case where two industry giants combine to form an industry Voltron. According to research by Euromonitor International, the combined firm would have 27% of the global eyewear market if it isn’t forced to divest any businesses to please regulators along the way.Ray-Ban continued to expand its catalog of styles and lenses, and while they were designed for military use, the original Aviator and ray ban sunglasses WWII-era innovations that followed — like the gradient mirror lens in the 1940s — became popular among civilians as military-issue clothing and accessories influenced fashion.
The Clubmaster, which Ray-Ban introduced in the mid-1980s, were actually a response to the resurgence of a silhouette that had been popular in the late 1950s and early 1960s. ray ban sale online womens The style accounted for half of glasses sold and worn during the 1950s, but their popularity waned in the 1970s with the backlash against the fashion and culture of the 1950s and 1960s.