Serengeti Sunglasses

There's no such thing as an average day for your eyes. Light changes continually from sun-up to sundown. No matter what the weather may be, your eyes are constantly exposed to lighting conditions that strain and fatigue. Only one brand of sunglasses offers the ultimate protection, Serengeti. The unseen science behind Serengeti lenses is the most advanced in the history of eyewear. Superior technology has been integrated into lenses that provide exceptional protection.

Your eyes have never had it so good.

SPECTRAL CONTROL®

THE DYNAMIC LENS THAT WORKS WITH YOUR EYES

Serengeti's patented Spectral Control® System is a dynamic, ever-adapting "smart" lens technology that works with your eyes to provide the ultimate in comfort and clarity in any situation. Experience it and you'll discover contrast and high definition like you've never known before. In fact, experience it just once and you'll never travel without Serengeti again.

CONSTANTLY ADJUSTING PHOTOCHROMIC LENSES
Serengeti's exclusive photochromic lenses automatically adjust to changing light conditions. Activated by the amount of ultraviolet light in the atmosphere, the lenses darken in bright sunlight and lighten in overcast conditions. And because the technology is engineered into the glass, it can never wear off or wear out. With Serengeti you're always wearing the right lens, no matter what the conditions.

SCRATCH RESISTANT OPTICAL GLASS
Made from distortion-free, precision ground and polished optical glass, Serengeti sunglasses give you the clearest image available. Scratch resistant and chemically tempered for strength, each and every lens is drop ball tested with a steel ball to ensure maximum impact resistance. With proper care, Serengeti lenses can last a lifetime.

PREMIUM UV PROTECTION
Every day your eyes are bombarded by potentially damaging ultraviolet rays from the sun. Many sunglasses filter some UV light, but Serengeti lenses block 100% of UVB light and no less than 98.5% of UVA rays, exceeding all government and commercial standards. Lenses also feature an anti-reflective coating on the reverse side to block glare and back reflections.

ELIMINATE GLARE WITH POLARIZATION
When normal, parallel rays of light bounce off surfaces like windshields, windows, water or ice, they create random light waves. These reflected light waves produce glare that irritates your eyes. Working like microscopic Venetian blinds, the polarized filters in Serengeti's Strata®400 lenses “organize” the light, eliminating glare and reducing eye fatigue.

ELIMINATE BLUE BLUR & EYE FATUGUE
Blue light waves cause a unique set of vision problems. These shorter wavelengths can't be properly focused by your eyes, creating a phenomenon known as "blue blur". Blue light waves are responsible for "veiling glare" as they scatter off dust and moisture particles in the air. Serengeti lenses block and filter 95% of blue light, virtually eliminating blue blur and the eye strain and fatigue it can cause.

POLARMAX™
Superior polarization. Anti-reflective. Photochromic properties. All contained within an ultra-lightweight, polycarbonate lens. New from Serengeti and available in PolarMax Drivers® and PolarMax CPG™ (cool photo grey) lens colors.

Limited Warranty and repair Information:
Serengeti warrants to the consumer that for one year from the date of purchase we will repair or replace, at our option, any Serengeti product that is defective in materials or workmanship. This warranty does not apply to products which have been lost, altered, broken or damaged by misuse or failure to follow instructions provided with the product. Serengeti does not warrant against normal wear, including lens scratching or accidental frame breakage.

Newsstand
Below, are some recent press releases posted by Serengeti Sunglasses Public Relations Department. These files are in Adobe Acrobat format and require version 3.0 or higher of the Acrobat Reader software. The Acrobat reader is a free download from the Adobe web site.

Jun 29,2004 SERENGETI INTRODUCES FOUR NEW CLASSIC SUNGLASSES
Jun 17,2004 STAR POWER FUELS SERENGETI® CONSUMER-ADVERTISING CAMPAIGN
Jun 17,2004 SERENGETI® ADDS AGGRESSIVE NEW FRAME TO SPORT METAL LINE
Jun 17,2004 THE NEW LIGHTWEIGHT CHAMPION: SERENGETI® POLARMAX™
Jun 17,2004 SERENGETI® BRINGS NEW LENS OFFERING TO CONSUMERS
Jun 17,2004 SERENGETI® SEEING SUCCESS WITH STRATA® LENSES
Jun 17,2004 SERENGETI® INTRODUCES AUTHENTIC RX PROGRAM™
Jun 15,2004 ANOTHER FIRST FOR THE WORLD’S MOST TECHNOLOGICALLY ADVANCED EYEWEAR