Ray-Ban Brought Its Brand Back

Nowadays, Ray-Ban sunglasses can be found selling for as much as $300 at high-end stores like Nordstrom (JWN, -5.51%) and Neiman Marcus. The brand recently opened its first ever flagship store, a sleek emporium in the heart of Manhattan’s shopping mecca, SoHo. And if you walk around capitals like London, Paris and Milan, it seems like anyone remotely stylish is sporting the shades.

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RAY-BAN RB2132 58 NEW WAYFARER

“The technology to make an acetate frame is extremely difficult,” ray ban outlet store locations said Colleen Gallagher, the district manager of New York City’s Solstice Sunglasses boutiques.She agreed that the value of each pair of sunglasses really depends on what it’s made of and how it’s constructed.

Ray Ban NEW WAYFARER CLASSIC Tortoise RB2132 894/76 52-18

But since so many of these looks have already been immortalized, it can be tough to find a ray ban sale fake style that is all your own. For anyone looking for a new pair of shades that are yours and yours alone, you can create completely customized Ray-Bans online with Ray-Ban REMIX.

Crystal lenses, which are tinted on the back and made of glass, adorn several different models of the Wayfarers, said Sara Beneventi, global brand director for Ray-Ban, who says they offer better clarity. “We don’t have plastic lenses,” she said.Ray-Ban Highstreet  sale online

In 2000, all of Ray-Ban sales were for non-prescription sunglasses. Luxottica, tapping its core strength in the prescription-sunglasses area, brought Ray-Ban into its “optical” business three years later. Fast forward to 2015, and some 30% of Ray-Ban revenues come from prescription glasses, which are generally pricier and more profitable.

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